Combining Printed Promotional Material With Direct Mail

A successful marketing campaign is multi-channel and takes a well-thought-out strategy to target all of the potential customers that you want to reach. Many companies find that utilizing both email and direct mail is the best way to maximize their ROI on their advertising budget. Having multiple marketing tools at your disposal helps you create a seamless customer journey and increases brand recall.

Digital marketing has a lot to offer, but combining your print and digital strategies is one of the most effective ways to grow your business. Direct mail marketing is personalized, cost-effective, and can be easily integrated into a broader digital marketing campaign. It’s the perfect tool to combat consumer digital ad fatigue and get your message heard.

Direct mail is the opposite of mass media marketing and should always be customized for your targeted audience. If you send a promotion to an audience that wouldn’t benefit from it, it will be ignored and you won’t achieve your marketing goals. Using the right mailing list and creating a strong call to action is critical to the success of your direct mail campaign.

Brochures are a great choice for promoting grand openings, special sales, and other events. They are a great way to share high-level information about your company, and can include an infographic for visual impact. A brochure can also be paired with a small gift like a pen or a thumb drive, which makes it even more attention-grabbing.

Including a QR code or PURL in your print collateral is a great way to drive online engagement and traffic. By adding a QR code to your printed materials, you can direct consumers to a webpage with more detailed information or an online survey that will help them discover the product or service that is right for them. The addition of a QR code to your printed materials also provides an opportunity for you to track the response rates of your direct mail campaign.

Many email non-responders are overwhelmed by their inboxes, so a well-crafted piece of direct mail can often be more effective at reaching these people than an email alone. You can use a multi-channel approach by targeting your non-responders with direct mail and then following up with emails and social media ads.

In the age of e-commerce, customers are growing more and more demanding. Customers want a seamless experience, from initial contact to making purchases. Combined marketing campaigns offer a more complete view of your potential customer and increase the likelihood that they will choose you as their preferred provider.

If you’re not using print and digital marketing together, you’re missing out on the most effective way to generate leads and increase your business revenue. With the right design and creative approach, you can create a high-performing marketing campaign that combines the power of print and digital to boost your bottom line. If you need a Denver direct mail marketing services visit

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